copy/writing
Emails, app store listings, product pages, brand journalism, SEO...I love to write and I do a whole lot of it for a whole host of reasons.
This Medium project for Touchtown was started in response to the lack of editorial-style publications in the senior living industry. The project gives Touchtown a way to show thought leadership, repurpose stories and engage new partners.
The Ultimate Guide to Digital Signage
This pillar page was conceptualized, strategized, written and built by me, with a whole lot of input from the Touchtown marketing team. The page increased our placement for target keywords by over 40% in just two months.