Event marketing is the foundation of my career. In my junior year of high school, I started an internship with a local pop-up market brand and the rest is history. I've been part of hundreds of events of varying sizes, purposes and industries. Check out a few below.
The Terminal's Row House Drive-in Cinema
McCaffery is a real estate developer from Chicago looking to break in to the Pittsburgh market with their redevelopment of the historic Strip District Produce Terminal. With core and shell construction completing in a global pandemic, we needed to find a way to stay relevant and bring people to us with no tenants open. Enter: a drive-in movie theater.
We partnered with a favorite Pittsburgh business, the single-screen Row House Cinema, to launch a drive-in. A blow-up screen, an alcohol license and cult classic movies led to nine sold out screenings, 10 media stories and a 40% uptick in social engagement the first week of promotion alone.
As the only marketing team member for Pittsburgh, this was a huge lift from logistics to media relations and lugging trash cans. The huge boost in reputation and visibility was more than worth it.
PureBarre Fall Pop-up Series
No budget, no problem.
The Terminal partnered with PureBarre Shadyside to bring a series of pop-ups to our colorful walkways in the Strip District every other Wednesday in fall 2020.
Every spot was claimed for every date and resulted in an average 20% uptick in social engagement each event day.
Old School Cool Benefit Concert for Life'sWork Western PA
Philanthropy + punk rock = awesome.
We partnered up with ElectricBananaClub.net, an archive site for the Pittsburgh music scene, to put together a rock concert to benefit Life'sWork Western PA.
The sold-out show was a BLAST and raised over $700 despite the limit on attendance. We popped up on the front of the Terminal with a professional sound system, a light show and hot chocolate for a chilly October night. Check out a story on the show.
My favorite parts were designing a vintage punk poster-inspired graphic and dancing the night away with attendees.